Identification of differences between rural and urban safety cultures
June 23rd, 2009 Posted by: admin
Publication year: 2009
Source: Accident Analysis & Prevention, In Press, Uncorrected Proof, Available online 9 June 2009
Michael E., Rakauskas , Nicholas J., Ward , Susan G., Gerberich
The prevailing risk of traffic fatalities is much larger in rural areas compared to urban areas. A number of explanations have been offered to explain this including road design, emergency medical service proximity, and human factors. This research explored the potential contribution of rural driver attitudes that may underlie the increased fatal crash risk in rural environments. This analysis examined differences between rural and urban drivers in terms of self-reported risk taking for driving behaviors associated with fatal crashes and attitudes toward safety interventions using a large-scale survey. The results suggested that rural drivers engage in riskier behavior, such as…
